AI is not the goal.
AI is your next strategic competency.
Cogrounding is founded by Nina O'Donohue and Mic Seremet. Cogrounding helps organizations succeed with AI as an organizational competency by working with AI strategically as business people - not as technical experts. Our efficient process ensures a time-saving and pragmatic transformation with a focus on people, measurable results and ongoing support throughout the journey.
AI Doesn't Have to Be Rocket Science
Let's face it: integrating AI into your business isn't just about fancy algorithms and complex code. It's about people, processes, and practicality. That's where we come in.
We Speak Your Language
(Not Just Tech-Talk)
Unlike typical AI teams that come from IT backgrounds, we are business people first. We have been in your shoes:
- Leading teams through change
- Making tough strategic decisions
- Balancing budgets and expectations
And yes, we know our way around AI too. But we won't bore you with technical jargon unless you really want to hear it.
Our Secret Sauce? Been There, Done That
Our team brings a mix of real-world experience:
- Public sector expertise
- Private industry insights
- Start-up hustle and corporate savvy
We have navigated the waters of change in all sorts of organizations. Now, we are here to help you do the same with AI.
Your AI Ally, Not Just Another Vendor
We’re not here to sell you a one-size-fits-all AI solution. We’re here to:
- Understand YOUR specific business challenges
- Work alongside YOUR team
- Deliver real, tangible value for YOUR organization
Let's Cut Through the AI Hype Together
Ready for an AI partner who speaks your language and understands your business? Let’s chat about how we can make AI work for you – no computer science degree required.
How we can help
We make AI simple
At Cogrounding, we know that AI is not just about technology - it's about people, culture and values. It's not about setting goals FOR AI, it's about accelerating goals WITH AI. We believe in a simple, down-to-earth approach and we focus on creating AI strategies that help you build AI as an organizational competency and harness its potential today and tomorrow.
We meet you where you are
We start by understanding your situation and ambitions through targeted questionnaires and analytics that require little time from you. This gives us a clear picture of where you are, so we can support your goals with AI that's right for you.
Clear and concrete strategies
We translate your goals into actionable action items and plans that are easy to understand and implement. We focus on three key areas:
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- Management and Strategy
- Culture and Skills
- Data and IT
Fast results
We identify AI projects and provide small, easy-to-follow tips to build momentum for your organization so you see results and motivation right from the start.
Our Approach
Start Small, Be Curious, Gain Experience, and Keep Building.
We help you take the first steps,
gain experience and scale at your own pace.
Why is our process so simple?
- Time-saving: Effective questionnaires and focused analyses minimize the time you need to spend.
- Pragmatic: We focus on what really matters – both people and technology.
- Action-oriented: Our approach ensures clear, measurable results and visual benchmarking, so you always have an overview.
- Adaptable: We tailor our process to your unique needs and pace.
- Support all the way: We're with you from start to finish, making the journey safe and inspiring.
Our Process
The foundation for success is knowing your starting point - that's why we start by mapping your foundation for establishing AI as an organizational competence.
Kickoff meeting
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Questionnaire
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Analysis
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Handover meeting
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Implementation
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1. Kickoff meeting
We start with a one-hour kickoff meeting where we present the process and agree on who will contribute to the data collection and how it will be organized. We set a clear framework and expectations for the process so that all relevant stakeholders are informed and engaged. This ensures a structured start and a common understanding of the goals of the project.
2. Data collection via questionnaires
The agreed individuals or teams answer our targeted questionnaires that collect information about the current status of the organization within Leadership & Strategy, Culture & Competencies and Data & IT. The questionnaires can be supplemented with workshops or interviews where it adds value. This approach effectively provides a comprehensive picture of how AI can empower your organization, while respecting your busy schedule.

3. Analysis and Strategy
We analyze the collected data and create a recommended AI strategy with concrete action areas that can be initiated according to your ambitions. The result includes:
- Scoreboards and Benchmarking: Visual scoreboards and heatmaps give you a clear overview of your AI readiness and the opportunity to compare yourself with similar organizations. As well as follow up on how you are developing over time.
- Actionable Action Areas: The strategy covers Leadership, Culture, Data and Technology, and focuses on making AI a natural part of your business strategy and building AI as an organizational competency.
- Quick wins and long-term plan: We identify areas where simple AI initiatives can quickly create value, and create a plan for how you can scale and build on the successes.
This analysis gives you a clear overview of your starting point and a tailored strategy that fits your unique needs and ambitions.
4. Handover meeting
We present our observations, conclusions and recommendations in a handover meeting. We also go through how to implement the strategy and what next steps you can take to ensure a successful AI journey. We ensure that all participants are informed and ready to act.

5. Implementation and Structure
If you don't already have in-house skills or partners to help with implementation, we and our skilled partners can help you further, so you can rest assured that you won't hit a dead end.
We start small with quick wins and pilot projects that create visible value and build momentum. With a clear, flexible roadmap and support from us and our partners, you get the tools and experience to scale AI efforts at your own pace and build internal AI capabilities. This ensures that the strategy becomes not just a plan on paper, but a driver for real change in your organization.
Services
Start small, use what you have, and learn prompt engineering.
Our support services are designed to enhance your existing capabilities and include inspirational events, foundational training, and strategic leadership guidance. We simplify the initial steps of AI adoption and build literacy to ensure a smooth transition and prepare your organization to fully embrace AI innovation
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Tools
Our LLM-based tools don't just offer answers; they provide a seamless conversational interface that makes accessing information and creating content as simple and intuitive as asking a question. This is data interaction redefined-secure, customizable, and as responsive as the best team member you could imagine
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Business functions LLMs can help you with
Academic Research
Hypothesis generation
Article writing
Research gap analysis
Study comparison
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Content
Creation
Branding strategy
Content creation
Draft emails, proposals, and presentations
SEO optimization
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Insights
Market analysis
Competitor tracking
Customer monitoring
Social listening
Process optimization
Crisis strategies
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Knowledge Distribution
Onboarding
Design guides
Customer support and feedback
Innovation accelerator
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Meet the people behind our success
rebeca swanstone
social & ppc expert
dean mayster
social & ppc expert
"A testimonial from a client who benefited from your product or service. Testimonials are a great way of establishing credibility and promoting your company's brand."
Dwan Clark
CEO Digitools
"A testimonial from a client who benefited from your product or service. Testimonials are a great way of establishing credibility and promoting your company's brand."
Dwan Clark
CEO A/ramis
"A testimonial from a client who benefited from your product or service. Testimonials are a great way of establishing credibility and promoting your company's brand."
Dwan Clark
CEO Taycoon
"A testimonial from a client who benefited from your product or service. Testimonials are a great way of establishing credibility and promoting your company's brand."
Dwan Clark
CEO Shark

